Finally, there is a doll available to consumers that will display the exact proportions of a 19-year-old girl, according to CDC data. What a concept, having girls play with and look up to something realistic rather than something unattainable.
In just eight months, visual artist and researcher Nickolay Lamm has raised $501,384 to get the doll out to the public. The Barbie-look-alike called Lammily is now available online just in time for the holiday season.
The doll is shorter and thicker than the real Barbie, has a shorter neck, smaller breasts, and feet that are not constantly resting in invisible high heels. She has little to no makeup on and more mobile limbs to make her seem more like a real person.
Lamm’s hope is that this doll will “promote the beauty of reality.” He explained in his blog earlier this summer that we all have different bodies and that we should not aspire to an idealized standard. Having one doll does not accomplish that fully, but he intends to have dolls of various ethnic backgrounds and healthy body shapes.
Lammily is striving to take the good from its competitors and combine all those things into one doll. It will have the customization of an American girl doll, the pricing of a Barbie doll, and the empowerment of a GoldieBlox toy.
The Kickstarter for the doll raised well over its $95,000 goal. Lamm used the extra money on nicer packaging and even created stickers to accessorize and personalize the Lammily doll.
Lammily’s stickers are not your traditional Barbie accessories. There are no rainbows, money, jewelry, or anything fancy like that. Instead, the stickers mimic things such as acne, bruises, cellulite, tattoos, stitches, freckles, stretch marks, moles, and much more.
When the traditional Barbie was released, in 1959, the doll represented a woman that was not of that time. A woman who had her own house, her own car, her own belongings. Barbie revolutionized the ideals that young women could strive for. With Barbie by their side, they could be independent, bold, and beautiful. The only problem was that society took Barbie’s look and lifestyle so literally that the doll was constructed with impossible measurements.
This new “Barbie” is redefining beauty standards for many young girls. The hope is that they will no longer look into the mirror to see acne on their face and be ashamed. Instead, they may say, “Oh, Lammily has those bumps on her face so it must be normal!”
A second grade class in Pittsburgh, PA. was filmed while reacting to the new doll and asked questions about it. Overall, the students were in approval of the doll and tried to articulate the fact that it was more realistic than the Barbie doll they were also shown. The YouTube video was filmed and put together by Lammily creator so watch with a grain of salt but the students’ reactions seem genuine enough for me.
Lammily is available online only and priced at $25.00. The stickers will be available in January for $5.99. With the holidays coming up, Lammily will make a splash in consumerism.