Fifty Shades of Grey was released in theaters last week and people have gone ape shit over it. Over the three day weekend, Fifty Shades broke box offices records making $85.17 million being the fourth all-time best opening. Before the movie was released, people were still losing their minds over the sultry books that lined the shelves of bookstores.

What is funny though is before the author of Fifty Shades, E.L. James, came out with this series, she was writing Twilight fanfic in the privacy of her home, living in the fantasy of vampires and werewolves; just like the readers of Fifty Shades are doing today.

When the Twilight franchise blew up, I was right in the middle of it. Being in my late teens/early twenties, I was engrossed in the books and in love with the movies. The odd “Romeo and Juliet” style book of the forbidden love been a vampire and human was enough to send any fan girl off the edge. I even had the pleasure of meeting Robert Pattinson at Stonestown, yes, the one right by SF State, one evening and sat in the madness of thousands of fan girls awaiting the arrival of the Twilight star.

We all remember that time, too, back when Twilight was the shit. People would be wearing their “Team Edward” or “Team Jacob” shirts, battling over who should win Bella’s affection. Hot Topic even went to the extreme by selling fake blood for people to drink – I promise you I am not lying about this – you know so all us vampires could still live.

Now, though, people will not admit to ever being in the Twilight crowd. Being closely associated to Twilight is a social death wish for any cool person. Even the actors of the movies hate themselves for letting the fade of Twilight brainwash them into thinking that the five part movie would be the greatest thing on the planet to make.

Coming full circle back to Fifty Shades, the same thing is happening. We are trapped in this pop-culture bubble where if one thing even remotely peeks the interest of people, it is suddenly a phenomenon. Today, there are people dying to be the next Ana, wishing they could stumble into Christian Grey’s office and be swept away in a dark, romantic fashion, knowing the secrets they keep are deep. Realistically though, by the time the second movie comes out people aren’t going to be as interested; then they will attempt the third movie, maybe even drag it out to a fourth to waste money and the souls of the actors, all to obtain money off of a dying franchise.

By the time the next Fifty Shades comes out, the next big thing will be developing, sweeping people into a crazy fan filled storm of “HOLY SHIT CAN THAT BE MY LIFE.” Personally, I have nothing against Fifty Shades or the franchise. If that is your thing, then you rock it to your fullest content – I am not judging. But also remember that when that next big thing comes out, it’s just a fad and soon will also be swept under the rug making way for the next fandom.